Hello, I'm Adrian. A seasoned Product Designer and Leader

I merge strategic vision with impeccable design to shape digital experiences that not only enchant users but also propel businesses forward. My commitment to advancing user-centric solutions is coupled with an inherent passion for design precision, making me a catalyst for innovation in any progressive enterprise.

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Companies i have worked with

Projects

SWM

Scotia Wealth Management

At Scotia Wealth Management, I leveraged my design expertise to enhance digital platforms, ensuring they were not only user-centric but also aligned with the financial sector's stringent requirements. I was pivotal in refining user journeys, leading to improved client interactions and contributing significantly to the firm's digital transformation journey. My efforts were instrumental in driving both user satisfaction and business growth in this competitive landscape.

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AGREED

At AGREED, I was entrusted with the formidable task of forming and spearheading the design team. My leadership paved the way for the establishment of robust design processes, ensuring the delivery of intuitive and efficient user interfaces. Under my guidance, the team excelled in creating an end-to-end contract management system tailored for entertainment professionals. We transformed complex contract management challenges into seamless user experiences, positioning AGREED as a premier, easy-to-use platform for the industry's diverse contracting needs.

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The Home Depot - eCommerce Platform

At The Home Depot's dynamic eCommerce platform, I steered the UX team, ensuring we delivered top-tier user experiences tailored for both do-it-yourself enthusiasts and professionals in home improvement, construction, and building maintenance. My leadership ensured our digital solutions were intuitive, streamlined, and resonated with our diverse user base. By implementing strategic user-centric methodologies, I elevated the online shopping experience, making complex home improvement tasks more accessible and engaging for our customers. Under my management, the team thrived in not only meeting but often surpassing user expectations, reinforcing The Home Depot's reputation as a leader in digital home improvement solutions.

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Investors Group

During my tenure at Investors Group, a frontrunner owned by IGM Financial in wealth and asset management, I embraced the role of an Interaction Designer. I diligently employed design methodologies to create intuitive and efficient user interfaces, aligning with IG's mission to empower Canadians through superior financial management tools. Recognizing the firm's strong advocacy for sustainable investing, I ensured our digital solutions not only facilitated easy financial decision-making but also educated users on the importance of sustainable investments. By bridging user needs with business goals, I contributed to enhancing long-term financial outcomes for our clients, while also reinforcing Investors Group's ethos of bettering both individual futures and the world at large.

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Tax Bracket App

Leading the conceptual design for the Tax Bracket App, I was instrumental in creating a user-centric tool that demystifies tax planning. Recognizing the challenges individuals face in understanding their tax obligations, I steered the design to offer a clear, intuitive interface that allows users to effortlessly determine their tax bracket based on their income. This not only streamlined the often daunting process of tax planning but also empowered users with the knowledge to make informed financial decisions. The app is a testament to design's power in simplifying complex financial data, facilitating better financial management for individuals.

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Fitnest

At Fitnest, I delved deep into the realm of fitness and health. Guided by user-centric principles, I designed a digital solution that emphasizes intuitive interaction, helping users navigate their fitness journey with ease. Through the platform, users can track their progress, access workout regimes, and find motivation, all packaged within a seamless interface that's both engaging and effective.

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Pull Up

At the helm of the conceptual design for the Pull Up App, I endeavored to revolutionize the hair industry's approach to in-home bookings. Drawing parallels with the convenience and flexibility of platforms like Uber, I crafted a user-centric interface that seamlessly connects users with top-tier hair professionals for in-home services. The app's design prioritizes ease of use, ensuring users can effortlessly browse, select, and book the best professionals tailored to their specific needs. By melding sophisticated design with robust functionality, Pull Up stands as a beacon in on-demand beauty solutions, redefining the future of hair studio experiences.

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UX Design Approach

Driven by a User-Centered Design (UCD) philosophy, I emphasize understanding and addressing the genuine needs of users at every stage, ensuring my designs resonate with their experiences and aspirations.

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1

Understanding

I deeply immerse myself in the user's environment, empathizing with their individual challenges and desires, laying a foundation for designs that mirror real-world contexts.

2

Research

Through thorough user research, including interviews and surveys, I ensure that my design decisions are informed, data-driven, and validated by users themselves.

3

Prototype

My interactive prototypes transform concepts into tangible experiences, allowing me to iterate and refine based on firsthand user feedback and usability insights.

4

Test with Users

Before finalizing any design, I engage in rigorous user testing, ensuring each element enhances the overall user experience and meets their needs seamlessly.

5

Deliver the Design

Once a design has been tested and refined, I ensure a smooth transition to the development phase, providing all necessary support to maintain the design's integrity throughout its implementation.

Design Leadership Philosophy

As a seasoned design leader, I combine strategy, execution, and mentorship to drive innovation and excellence in every design venture. Here's how I approach various areas of design leadership

With a forward-looking perspective, I align design strategies with business objectives, ensuring that design decisions are both innovative and purposeful.

I believe in nurturing the next generation of designers. Through mentorship and feedback, I ensure that my team continually grows in skill and confidence.

Working collaboratively, I engage with cross-functional teams, ensuring that design integrates seamlessly with other disciplines for holistic product development.

IWith a balance of creativity and practicality, I lead projects from conception to completion, ensuring timely delivery without compromising on design excellence.

At the heart of my leadership is the user. I champion user-centered design principles, ensuring that our solutions resonate authentically with our target audience.

Skills

Throughout my career, I've honed a diverse set of skills that span across both the breadth and depth of UX/UI design. From understanding user behaviors and crafting immersive interfaces to liaising with cross-functional teams and integrating feedback, the skills I've acquired are a testament to my commitment to excellence and my adaptability in the ever-evolving landscape of design. Dive in to get a closer look at the expertise I bring to the table.

  • All
  • User Interface
  • User Experience
  • UX Research
  • Product Management

User Interface

Skilled in crafting pixel-perfect designs, typography, color theory, iconography, visual hierarchy, branding consistency, mobile-first and responsive design, and proficiency in tools like Figma, Sketch, and Adobe XD.

User Experience

Experienced in user-centric design principles, wireframing, prototyping, usability testing, interaction design, user persona creation, and user journey mapping. Familiar with heuristics evaluation and accessibility best practices.

UX Research

Knowledgeable in conducting user interviews, surveys, ethnographic studies, competitive analysis, affinity mapping, and data analytics. Capable of turning insights into actionable design strategies.

Product Management

Proficient in product lifecycle management, roadmap creation, backlog prioritization, stakeholder communication, agile methodologies, and collaboration with cross-functional teams for product launches and iterative improvements.

Let’s work together

Let's connect and discuss how I can contribute to your success.
Reach out to me at mr.adrianjohnson1@gmail.com and let's start a conversation.

Let’s chat