Back to home

The Home Depot - E Commerce App

Case study: Responsive Web application

More than just a reliable e-comm platform

Client:

Home Depot Canada

Timeline:

2020 - 2023

Deliverables:

Development Plans, Strategic Roadmaps, UX Coaching and Direction

My Roles:

Project Manager, UX Manager

Team Dynamics

Leading a Diverse UX Team

Overseeing a diverse team of UX/UI designers, analysts, and copywriters meant understanding and catering to different strengths and skillsets. We focused on continuous learning, feedback sessions, and team-building activities to foster creativity and ensure the Home Depot's digital solutions were top-notch.

DEFINE

High-Fidelity Design at Home Depot

With the combined effort of my team at Home Depot, we developed comprehensive user personas, including Megan and Amy, to guide our high-fidelity design process. This approach enabled us to cater to diverse user needs, creating designs that were both intuitive and aligned with business goals.

Project Background

Digital Transformation at Home Depot

During my leadership tenure at Home Depot, we embarked on a digital transformation journey to redefine customer experience, streamline online shopping, and optimize in-store interactions. Leveraging a talented team of UX/UI designers, analysts, and copywriters, we implemented innovative solutions across multiple platforms.

Leadership Role

Guiding a Multifaceted UX Team

As the UX Manager at Home Depot, I was responsible for setting a strategic vision, ensuring team collaboration, fostering innovation, and driving impactful results. I emphasized a user-centric approach, ensuring the team understood the users' needs and preferences, ultimately enhancing the Home Depot user experience.

  • Pro User

  • Consumer

  • Web

  • Mobile Apps

Path to Purchase +

Post Purchase

My Account

Transactional Emails

Self-Serve/Order Management

Responsibility

Team Satisfaction & Development

As the UX manager at Home Depot, I was at the forefront of ensuring a cohesive and stimulating environment for my team. It was pivotal to cultivate an atmosphere where UX/UI designers, analysts, and copywriters could thrive and innovate. My responsibilities encompassed not only ensuring project delivery but also fostering professional growth, encouraging collaboration, and upholding the highest standards of design and user experience.

  • Pulse Associate
    Satisfaction Survey

  • Associate Satisfaction
    Action Plan

  • Training & Development

  • Build Day

  • UX Council

Process

Evaluation of Process

  • Waterfall
    • No Design Sprint
    • Not much collaboration
    • Created Jira tickets for designers to pick up work
    • Communication / feedback in Jira
  • Agile
    • Design Sprint – In-Office
    • Increased Collaboration by bringing team members
    • Started to move away from Jira tickets
    • Formed Scrum/portfolio teams
  • Remote Agile
    • Design Sprint – using online whiteboard tool
    • High end-to-end collaboration
    • Continue scrum/portfolio teams
Design System

Accelerating the Home Depot Canada Design System

In my tenure at Home Depot Canada, I was instrumental in pioneering and driving the accelerated development of our design system. With a focus on componentized and modular design, our approach emphasized the creation of reusable building blocks. This shifted our paradigm from creating unique, one-off experiences to a more streamlined and consistent design approach, enhancing scalability and ensuring efficiency across all product touchpoints.

  • Bespoke Design

  • Design System

UX Council

Aligns UX team to focus on the product

The UX design council is a concept that aligns UX teams focusing on process, sharing of solutions, sharing of high-level knowledge and thinking towards the future.

  • Identify

  • Align

  • Educate

  • Look to the future from a
    UX Team Perspective

DEFINE

High-Fidelity Design