More than just a reliable e-comm platform
Client:
Home Depot Canada
Timeline:
2020 - 2023
Deliverables:
Development Plans, Strategic Roadmaps, UX Coaching and Direction
My Roles:
Project Manager, UX Manager
Team Dynamics
Leading a Diverse UX Team
Overseeing a diverse team of UX/UI designers, analysts, and copywriters meant understanding and catering to different strengths and skillsets. We focused on continuous learning, feedback sessions, and team-building activities to foster creativity and ensure the Home Depot's digital solutions were top-notch.
DEFINE
High-Fidelity Design at Home Depot
With the combined effort of my team at Home Depot, we developed comprehensive user personas, including Megan and Amy, to guide our high-fidelity design process. This approach enabled us to cater to diverse user needs, creating designs that were both intuitive and aligned with business goals.
Project Background
Digital Transformation at Home Depot
During my leadership tenure at Home Depot, we embarked on a digital transformation journey to redefine customer experience, streamline online shopping, and optimize in-store interactions. Leveraging a talented team of UX/UI designers, analysts, and copywriters, we implemented innovative solutions across multiple platforms.
Leadership Role
Guiding a Multifaceted UX Team
As the UX Manager at Home Depot, I was responsible for setting a strategic vision, ensuring team collaboration, fostering innovation, and driving impactful results. I emphasized a user-centric approach, ensuring the team understood the users' needs and preferences, ultimately enhancing the Home Depot user experience.
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Pro User
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Consumer
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Web
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Mobile Apps
Path to Purchase +
Post Purchase
My Account
Transactional Emails
Self-Serve/Order Management
Responsibility
Team Satisfaction & Development
As the UX manager at Home Depot, I was at the forefront of ensuring a cohesive and stimulating environment for my team. It was pivotal to cultivate an atmosphere where UX/UI designers, analysts, and copywriters could thrive and innovate. My responsibilities encompassed not only ensuring project delivery but also fostering professional growth, encouraging collaboration, and upholding the highest standards of design and user experience.
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Pulse Associate
Satisfaction Survey -
Associate Satisfaction
Action Plan -
Training & Development
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Build Day
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UX Council
Process
Evaluation of Process
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Waterfall
- No Design Sprint
- Not much collaboration
- Created Jira tickets for designers to pick up work
- Communication / feedback in Jira
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Agile
- Design Sprint – In-Office
- Increased Collaboration by bringing team members
- Started to move away from Jira tickets
- Formed Scrum/portfolio teams
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Remote Agile
- Design Sprint – using online whiteboard tool
- High end-to-end collaboration
- Continue scrum/portfolio teams
Design System
Accelerating the Home Depot Canada Design System
In my tenure at Home Depot Canada, I was instrumental in pioneering and driving the accelerated development of our design system. With a focus on componentized and modular design, our approach emphasized the creation of reusable building blocks. This shifted our paradigm from creating unique, one-off experiences to a more streamlined and consistent design approach, enhancing scalability and ensuring efficiency across all product touchpoints.
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Bespoke Design
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Design System
UX Council
Aligns UX team to focus on the product
The UX design council is a concept that aligns UX teams focusing on process, sharing of solutions, sharing of high-level knowledge and thinking towards the future.
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Identify
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Align
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Educate
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Look to the future from a
UX Team Perspective